Digital Marketing ECO

1.Introduction to Digital Marketing
What is Digital Marketing?
Types of marketing
Traditional & Digital Marketing

2.Search Engine Optimization(SEO)
Search Engine Crawlers
On-Page SEO and Off-Page SEO
Types of SEO

3.Search Engine Marketing(SEM)
SEM Glossary
Examples of SEM Activities
What is Google AdWords

4.Digital Customer
Who are digital consumers?
What  is  Consumer  Behaviour?
What is digital customer experience?

5.Digital transformation
Why create a digital transformation strategy?
What is digital transformation?
The scope of digital transformation strategy
Defining digital transformation

6.Email marketing
types of email marketing
Why Direct Mail Marketing Works

7.Advertising Online
Online Advertising: Paid Search
Online Advertising: Paid Social

8.Content Marketing
What is the Use of Content Marketing?
Blog
Benefits of Maintaining a Blog
What is a Digital Magazine?
What are Infographics?

9.Online Marketing
What is Marketing?
Components of Online Marketing
SEO Friendly Website

Assignment

Assignment 01: SEO Audit for a Business Website

Assignment 2: Social Media Content Calendar for a Fashion Brand

Assignment 3: PPC Campaign Management for an E-commerce Store

Assignment 4: Email Marketing Campaign for a Nonprofit Organization

Assignment 5: Content Marketing Strategy for a Sustainable Fashion Brand

Assignment 6: Influencer Marketing Campaign for a Fitness Apparel Brand

Assignment 7: Website Redesign Project for a Small Business

Assignment 8: Google Analytics Analysis for an E-commerce Website

Assignment 9: Social Media Advertising Campaign for a Fitness App

Assignment 10: Mobile App Marketing Plan for a Health and Fitness App

Assignment 11: E-commerce Conversion Rate Optimization for an Online Retail Store

Assignment 12: Local SEO Strategy for a Service Business

Assignment 13: Content Promotion and Link Building Strategy

Assignment 14: Social Media Crisis Management Plan for a Company

Assignment 15: Marketing Analytics Report for a Product Launch

1.Introduction to Digital Marketing
What is Digital Marketing?
Types of marketing
Traditional & Digital Marketing

2.Search Engine Optimization(SEO)
Search Engine Crawlers
On-Page SEO and Off-Page SEO
Types of SEO

3.Search Engine Marketing(SEM)
SEM Glossary
Examples of SEM Activities
What is Google AdWords

4.Digital Customer
Who are digital consumers?
What  is  Consumer  Behaviour?
What is digital customer experience?

5.Digital transformation
Why create a digital transformation strategy?
What is digital transformation?
The scope of digital transformation strategy
Defining digital transformation

6.Email marketing
types of email marketing
Why Direct Mail Marketing Works

7.Advertising Online
Online Advertising: Paid Search
Online Advertising: Paid Social

8.Content Marketing
What is the Use of Content Marketing?
Blog
Benefits of Maintaining a Blog
What is a Digital Magazine?
What are Infographics?

9.Online Marketing
What is Marketing?
Components of Online Marketing
SEO Friendly Website

Assignment

Assignment 01: SEO Audit for a Business Website

Assignment 2: Social Media Content Calendar for a Fashion Brand

Assignment 3: PPC Campaign Management for an E-commerce Store

Assignment 4: Email Marketing Campaign for a Nonprofit Organization

Assignment 5: Content Marketing Strategy for a Sustainable Fashion Brand

Assignment 6: Influencer Marketing Campaign for a Fitness Apparel Brand

Assignment 7: Website Redesign Project for a Small Business

Assignment 8: Google Analytics Analysis for an E-commerce Website

Assignment 9: Social Media Advertising Campaign for a Fitness App

Assignment 10: Mobile App Marketing Plan for a Health and Fitness App

Assignment 11: E-commerce Conversion Rate Optimization for an Online Retail Store

Assignment 12: Local SEO Strategy for a Service Business

Assignment 13: Content Promotion and Link Building Strategy

Assignment 14: Social Media Crisis Management Plan for a Company

Assignment 15: Marketing Analytics Report for a Product Launch