Digital Marketing

Rs. 410.00

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Description :

1. Getting Startedwith Digital Marketing

What is Digital Marketing?
Social Media Marketing
Types of digital marketing
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Other roles
What does a digital marketer do?
Components of digital marketing
Digital Marketing Challenges

2. Digital transformation

What is digital transformation?
Defining digital transformation
Digital transformation strategy to grow your business
Digital governance

3. Digital customer

Who are digital consumers?
Influencers can bridge the gap
What is Consumer Behaviour?
Customer Experience

4. Search engine optimization

What is search engine optimization?
The benefits of SEO
How SEO works?
Search engine optimization techniques
Top SEO tools
How do search engines work?
What is search engine crawling?
The role content plays in SEO
RankBrain
Localized search
SEO With Third-Party Reviews

5. Website development

Key Components of Effective Web Design
Web Presence
Online Marketing
B2B Websites
The B2B Website Meets Expertise-Based Services
B2B Website Strategies
B2B Website

6. E-Commerce

How does e-commerce work?
Types of e-commerce
Advantages and disadvantages of e-commerce
E-commerce platforms and vendors
Government regulations for e-commerce
History of e-commerce
Disruption to physical retail
The e-commerce website
Types of E-Commerce websites
How does eCommerce work?

7. Email marketing

The types of email marketing
Welcome emails
Email newsletters
How to get started with email marketing?
Direct Email Marketing
Why Direct Mail Marketing Works
Marketing messages

8. Advertising Online

Online Advertising: Paid Search
Landing Pages
A Guide to Online Ad Types and Formats

9. Content Marketing

Strategy
History of Content Marketing
Why Content Marketing?
Content Mapping Based on the Customer Journey
Awareness Stage For Content Marketing

10. Affiliate Marketing

What Is Affiliate Marketing?
The Affiliate Marketers
The Consumer
The Affiliate Network
Affiliate Merchant
Uses of Affiliate Marketing

11. Marketing on Social media

Special Considerations
Advantages and Disadvantages of Social Media Marketing (SMM)
Blogging
Automate On WordPress
ClickToTweet
Importance Of Social Media Reviews

Assignment

Assignment 01: SEO Audit for a Business Website

Assignment 2: Social Media Content Calendar for a Fashion Brand

Assignment 3: PPC Campaign Management for an E-commerce Store

Assignment 4: Email Marketing Campaign for a Nonprofit Organization

Assignment 5: Content Marketing Strategy for a Sustainable Fashion Brand

Assignment 6: Influencer Marketing Campaign for a Fitness Apparel Brand

Assignment 7: Website Redesign Project for a Small Business

Assignment 8: Google Analytics Analysis for an E-commerce Website

Assignment 9: Social Media Advertising Campaign for a Fitness App

Assignment 10: Mobile App Marketing Plan for a Health and Fitness App

Assignment 11: E-commerce Conversion Rate Optimization for an Online Retail Store

Assignment 12: Local SEO Strategy for a Service Business

Assignment 13: Content Promotion and Link Building Strategy

Assignment 14: Social Media Crisis Management Plan for a Company

Assignment 15: Marketing Analytics Report for a Product Launch

Assignment 16: Creating a Social Media Content Strategy for a Fashion Boutique

Assignment 17 : Email Marketing Campaign for a Tech Startup

Assignment 18 : Community Engagement Initiative for a Nonprofit Organization

Assignment 19 : Diversity and Inclusion Training Program for a Corporate Workplace

Assignment 20 : Conflict Resolution Workshop for Managers

1. Getting Startedwith Digital Marketing

What is Digital Marketing?
Social Media Marketing
Types of digital marketing
Search Engine Optimisation (SEO)
Social Media Marketing (SMM)
Other roles
What does a digital marketer do?
Components of digital marketing
Digital Marketing Challenges

2. Digital transformation

What is digital transformation?
Defining digital transformation
Digital transformation strategy to grow your business
Digital governance

3. Digital customer

Who are digital consumers?
Influencers can bridge the gap
What is Consumer Behaviour?
Customer Experience

4. Search engine optimization

What is search engine optimization?
The benefits of SEO
How SEO works?
Search engine optimization techniques
Top SEO tools
How do search engines work?
What is search engine crawling?
The role content plays in SEO
RankBrain
Localized search
SEO With Third-Party Reviews

5. Website development

Key Components of Effective Web Design
Web Presence
Online Marketing
B2B Websites
The B2B Website Meets Expertise-Based Services
B2B Website Strategies
B2B Website

6. E-Commerce

How does e-commerce work?
Types of e-commerce
Advantages and disadvantages of e-commerce
E-commerce platforms and vendors
Government regulations for e-commerce
History of e-commerce
Disruption to physical retail
The e-commerce website
Types of E-Commerce websites
How does eCommerce work?

7. Email marketing

The types of email marketing
Welcome emails
Email newsletters
How to get started with email marketing?
Direct Email Marketing
Why Direct Mail Marketing Works
Marketing messages

8. Advertising Online

Online Advertising: Paid Search
Landing Pages
A Guide to Online Ad Types and Formats

9. Content Marketing

Strategy
History of Content Marketing
Why Content Marketing?
Content Mapping Based on the Customer Journey
Awareness Stage For Content Marketing

10. Affiliate Marketing

What Is Affiliate Marketing?
The Affiliate Marketers
The Consumer
The Affiliate Network
Affiliate Merchant
Uses of Affiliate Marketing

11. Marketing on Social media

Special Considerations
Advantages and Disadvantages of Social Media Marketing (SMM)
Blogging
Automate On WordPress
ClickToTweet
Importance Of Social Media Reviews

Assignment

Assignment 01: SEO Audit for a Business Website

Assignment 2: Social Media Content Calendar for a Fashion Brand

Assignment 3: PPC Campaign Management for an E-commerce Store

Assignment 4: Email Marketing Campaign for a Nonprofit Organization

Assignment 5: Content Marketing Strategy for a Sustainable Fashion Brand

Assignment 6: Influencer Marketing Campaign for a Fitness Apparel Brand

Assignment 7: Website Redesign Project for a Small Business

Assignment 8: Google Analytics Analysis for an E-commerce Website

Assignment 9: Social Media Advertising Campaign for a Fitness App

Assignment 10: Mobile App Marketing Plan for a Health and Fitness App

Assignment 11: E-commerce Conversion Rate Optimization for an Online Retail Store

Assignment 12: Local SEO Strategy for a Service Business

Assignment 13: Content Promotion and Link Building Strategy

Assignment 14: Social Media Crisis Management Plan for a Company

Assignment 15: Marketing Analytics Report for a Product Launch

Assignment 16: Creating a Social Media Content Strategy for a Fashion Boutique

Assignment 17 : Email Marketing Campaign for a Tech Startup

Assignment 18 : Community Engagement Initiative for a Nonprofit Organization

Assignment 19 : Diversity and Inclusion Training Program for a Corporate Workplace

Assignment 20 : Conflict Resolution Workshop for Managers

Digital Marketing

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